Održivost - Sustainability - SR | EN


"UNWTO is guided by the belief that tourism can make a significant contribution to people's lives and the entire planet. This conviction is the central point of the General Code of Ethics for Tourism, as well as a roadmap for the further development of tourism. I invite everyone to read, spread and adopted the Code for the benefit of tourists, tour organizers, host countries and their environments around the world" - Taleb Rifai, Secretary General of the World Tourism Organization (UNWTO).

The general code of ethics in tourism, as a basic frame of reference for the responsible and sustainable development of tourism, represents a comprehensive set of principles which will be guided by the main stakeholders in the tourism industry. It focuses equally on the authorities, the private sector, local communities and tourists, and aims to contribute to maximizing the benefit of tourism while reducing the potential negative effects on the environment, cultural heritage and societies around the world.

The Code was adopted by the General Assembly of the World Tourism Organization (UNWTO) in 1999, and two years later it was specifically recognized by the United Nations, which encouraged UNWTO to advocate effective implementation of the Code principles. Although it is not legally binding, the Code has the mechanism implemented voluntarily by recognizing the role of the World Ethics Committee in Tourism, as an independent and impartial body, to which interested parties can turn when it comes the application and interpretation of this document.

Ten principles of the Code, including economic, social, cultural and environmental components tourism of its contribution to the mutual respect and understanding between people and companies to tourism as a means of individual and collective fulfillment, a factor in sustainable development, user cultural heritage of mankind and contributes significantly to the advancement and a useful factor for countries and communities hosts and obligations of participants in tourism development, the right to tourism, free tourist movements of workers and entrepreneurs in the tourism industry.

The full text of the General Code of Ethics for Tourism is on the next page: http://ethics.unwto.org/sites/all/files/docpdf/serbia.pdf


Members of HORES are specifically dedicated to the following provisions of the Global Code of Ethics in tourism, which is primarily related to the private sector and corporate social responsibility.

As a means of individual and collective fulfillment, tourism should promote mutual tolerance, gender equality and human rights, and to advocate for the fight against the exploitation of human beings in any form, in particular children.

It is essential that all participants in tourism preserve the environment, in order to achieve sustainable economic growth geared to satisfying equitably the needs of present and future generations. Tourism activities and facilities should be so made to protect the natural heritage, preserve resources and avoid waste. The best thing to be key players in the tourism industry, especially experts in this field agree on the introduction to restrict or ban their activities when they are conducted in a particularly sensitive natural areas.

Planning and operation of properties and destinations should integrate the local population into the economy and social milieu of the place, giving priority to local labor whenever the level of needed qualifications is the same. Investors and experts in the field of tourism and investors must make the development study on the impact of their development projects on environment to publish transparent information on their future programs in their possible consequences and to develop a dialogue with interested residents.

HORES is committed to adopting systemic measures that would make the Serbian hotel and restaurant industry competitive. PU Hores is obliged to adopt standards for categorization of the restaurant, its implementation in their states, as well as the manner of acquisition and change the category of restaurants. HORES members will take up introducing environmental standards and energy efficiency in hotels.

The world has a trend of moving to a system of training that is based on the development of competences, as this is the model that drives the demand (rather than offer) competencies. A special emphasis will be placed on training employees and the unemployed. ACADEMY HORES will implement a training program for catering professions, which is designed to develop competencies, in practice, most will use the standards of competence. The system is based on competencies focused on the needs of those who develop or improve their knowledge, skills and attitudes.

Experts in the field of tourism have an obligation of providing tourists with objective and truthful information on destinations and terms of travel, accommodation and travel. It is necessary, in cooperation with the public sector taking account of safety of its customers, to ensure that the necessary mechanisms for the repatriation of tourists (in the case of bankruptcy of tourist enterprises), through the action of suitable systems of insurance and assistance, as well as to pay fair compensation in the event of inability to fulfill contractual obligations. Contribution to the cultural and spiritual fulfillment of tourists and enabling the free profession of their religion is equally important.

The multinational tourism companies must not exploit its dominant position in the destination, or to artificially introduce cultural and social models in the local community. In exchange for the freedom to invest and do business, they should participate in local development, avoiding the excessive repatriation of their profits or their induced imports. Fundamental rights of employees and self-employed workers must be guaranteed. In addition, given that partnership and relations between companies generating and receiving countries contribute to the sustainable development of tourism, these connections guarantee term support.

HORES members undertake to always strive to consistently adhere to the principles of Global Code of Ethics of the World Tourism Organization (UNWTO) and will inform the World Committee on Tourism Ethics of the measures taken to promote and implementation of the given principles.

Belgrade, 25th May 2016

The President of the Assembly Chairman of the boardDirector
Toma MomirovićAleksandar Vasiljijevićdr Georgi Genov